Take 5 Advertising Campaign
As part of my M.S. Marketing program, one of my classes assigned a case study from the American Marketing Association that asked for Hershey's Take 5 candy bar to be reinvigorated. This included discovering more about the consumers, how they utilized the product and integrating that understanding into re-branding the Take 5 product.
Below is a high-level overview of the research completed and the artwork I designed:
Click to view Take 5 Advertising Campaign (PDF)
