Professional Experience
Finna Group, Denver, CO
Marketing Manager, July 2015 - Present
• Advertising: Create several integrated marketing campaigns including email, direct mail, search engine, trade magazines, etc.; Using Google AdWords, doubled web inquiries for the company's flagship product in one year
• Branding: Re-branded four entities under single umbrella brand including new logo, brand story, product line re-design, marketing collateral
• Budget: Manage and track company's marketing and tradeshow budgets every year
• Design: Produce marketing collateral (ads, brochures, etc.) using Adobe InDesign and Photoshop
• Product launch: Launched existing product into new market after thorough research and, based on feedback, created buyer profiles, marketing materials, identified relevant trade shows, etc.
• Project management: Along with leading re-branding initiatives, project-managed new website that increased e-commerce revenue 1000%, over old website, in first year; increased additional 43% in second year
• SEO: Optimize website pages with white hat tactics, leading to a 67% increase in organic web searches from first to second year of new website; Track results and set goals via Google Analytics
• Trade shows: Plan all logistics (printing brochures, booth movement) as well as execute pre- and post-show marketing
• Team Leadership/Vendor Relations: Manage cross-functional teams such as graphic designers, videographers, web developers, etc.
Spier Strategic Marketing, Denver, CO
Owner/Marketing Consultant, December 2012 - July 2015
Some clients include: Fastaff Travel Nursing, PhillipGira Insurance Agency, ProfitableSEO, University of Denver Athletics
• Advertising: Created campaigns (blogs, emails, mobile, social media, website) to stimulate communications with customers
• Business Strategy: Worked in conjunction with business owners to organize a workflow to work for more profitability
◦ Managed clients and distribution of multiple tasks through use of project management software
◦ Created a system to organize and message contacts in order to create new business leads
• Content creation: Quadrupled monthly blog production by writing and networking to build a guest blogger network
• Entrepreneurial: Operated all aspects of my own business including finding and pitching new clients, completing all work, tracking hours and finances
Association of periOperative Registered Nurses, Denver, CO
Web & Social Media Specialist, January 2011 - December 2012
• Business development: Led cross-functional teams for social media promotions that generated $65,000 in new revenue
• Content creation: Developed full content calendar – strategies increased Facebook fans from 1,600 to nearly 19,000
• Project management: Headed project to develop new online social community (including RFP, vendor selection, budgeting)
• Trade show marketing: Innovated company's marketing strategies with successful mobile and booth marketing initiatives for annual national expo; Booth campaign more than doubled AORN's foot traffic, from previous year, to 700 attendees
Snyder Communications Corp., Norwich, N.Y.
Marketing Manager, March 2010 - January 2011
• Advertising: Produced marketing campaigns that aimed to cross-promote different media platforms (email, print, blogs, etc.)
• Content creation: Managed and conceived daily content for multiple corporate social media presences
• Leveraging emerging trends: Formulated plan (including pricing, workflow) to integrate QR codes into display ads
• Sales training: Created marketing collateral and trained sales managers on technology and value propositions
Internship/Temporary Positions
U.S. Census Bureau, Chenango County, N.Y.
Crew Leader, Temporary, February 2010-March 2010
• Trained and supervised crew of 12 enumerators
• Ensured quality control of work being produced with daily meetings and On-The-Job training
Albuquerque Isotopes, Former Triple-A partner of the Los Angeles Dodgers
Media Relations Intern, February 2009 - July 2009
Key Accomplishment:
-
Managed overflow press area and created marketing materials for Manny Ramirez rehab appearance. (This event was covered by major media outlets such as ESPN.)
• Assisted with transition to MLB Advanced Media website content management system
• Published press releases for team announcements, fundraisers, player public appearances, etc.
• Gathered information and wrote stories for media guide, souvenir program and website
• Operated guest services booth on several occasions to ensure fan satisfaction
Rochester Red Wings, Triple-A affiliate of the Minnesota Twins
Publications and Website Intern, January - September 2008
• Wrote stories and player profiles for website and yearbook
• Produced previews and wrote full game stories on deadline
• Took both pre-game and in-game action photos
• Assisted advisor with outside sales calls
Syracuse Chiefs, Former Triple-A affiliate of the Toronto Blue Jays
Promotions and Website Intern, May - September 2007
• Composed game recaps on a nightly basis for team website
• Worked with front office staff to engineer new promotional nights
• Contacted multiple businesses to set up table promotions
Events
69th Senior PGA Championship, Oak Hill C.C. Rochester, N.Y.
Sports Information Director, May 19- 25, 2008
• Assisted in coordination of player transit to the media center
• Acquired quotes that were used by local, regional, national and international media
Women's Team Handball - USA Cup 2006, Cortland, N.Y.
Public Relations Assistant, June 25 - July 3, 2006
• Designed newsletter for daily distribution
• Contacted local news media outlets for event coverage
• Helped promote women’s team handball to local area
College Experience
Cardinal Courier, St. John Fisher College student newspaper, Rochester, N.Y.
Managing & Sports Editor, Fall 2008
Sports Editor, Spring 2007-Spring 2008
Asst. Sports Editor, Fall 2006
Sports Staff Writer, Fall 2005-Spring 2006
September 2005 - December 2008
Key Accomplishment:
-Awarded Best College Sports Coverage in New York State by N.Y. Press Association in '06 & '08.
• Interviewed coaches and players of various sports teams
• Wrote and assigned feature and game articles for publication
• Copy-edited and designed pages with Adobe InDesign and Adobe Photoshop. Many samples can be seen by going to the design section.
• Managed a staff of 8-10 sports writers on a weekly basis