Finna Group Direct Mail Campaign
After SCS Forest Products purchased Aqua Measure Instrument Co. and rebranded under the Finna Group umbrella,
I was tasked with finding opportunities that existed within their handheld moisture meter line. One of the most obvious
opportunities was how many cork moisture meters we had sold to wineries in the past. Based on this information and
further market research with existing customers, I created a campaign, in conjunction with M80 Design, in order to
go after this market that would be impactful:
Click to view Finna Group Direct Mail Campaign (PDF)
