AORN Social Media Campaign
While working at the Association of periOperative Registered Nurses (AORN), I led a social media campaign that was adapted from a poster that was used at AORN's national conference. The premise was to educate nurses in a fun way using an illustration that had issues based off AORN's Standards and Recommend Practices.
The branding was updated and the poster was turned into an integrated multi-vehicle campaign. Here are the results to the end of 2011:
Click to view AORN Case Study (PDF)
